A Restaurant Without a Soul

We’ve been echoing about imprinting a soul in interior design and promised to letter you through our blog. So, here we write to you our thoughts about it! But first, let’s find out the definition of a soul.

Soul (n); \ ˈsōl  \; the immaterial essence, animating principle, or actuating cause of an individual life.

Accordingly, a soul can be said as a variable that is unseen, but moves and motivates someone to do something. Otherwise, we can conclude that a soulless person is someone who is unmotivated. They are the ones who sail through this ocean of life as if every day is just the same. No fire, nor even a glimmer of light in their eyes. Will living this life that way be pleasant?

That’s about an individual, how about a place that has no soul? We personally think that it’s miles away from enjoyable. Because as you can feel if a person is passionate, you can also immerse into an ambiance of one place that has a soul. Do you recall any name of a cafe or restaurant on your mind?

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Cafe La Pasion – Balangan, Bali

We really believe if a place holds a soul, it will easily attract people. No other reason than because it stands out among other indifferent hideouts, such as those monotone coffee shop and other eating houses. We see that as a problem because a brand should reflect one strong character and not copy the other brands and their interior design. So, here are our answers to that matter.

Brand Identity

Firstly, the restaurant itself should have a character, which is called a brand identity. It consists of a brand element, brand story, brand personality, et cetera. You as a restaurateur play a big role to prescribe the brand identity of your business. We hope that our clients have the same appreciation level to their own identity, just as we regard it highly.

Interior Design

Interior design is an integral part of one’s place. Through our design thinking and design development process, we’ve been successfully imprinted a soul to the interior design of our client’s restaurant according to its brand identity. More about how to do it is available here. Other than that, do you recall “Integrated Interior Design”?

Product & Service

Last but large and worth to be noted is the product of the restaurant. This is your part as the restaurateur to ensure the taste and the quality of your food. Happy tummy, happy mind! Your customer’s tummy can only be happy if it’s filled with yummy delicacy.

Besides that, people will also remember your place through the service. Have you heard this phrase, “People will forget what you did and said, but people will never forget how you made them feel”? Great meals and excellent service are an amazing combo to make your customer come back!

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Ardent Coffee & Kitchen – Pesanggrahan, Jakarta

Our analysis found that a brand needs 5 years or more to grow and has a strong soul, so give it time to develop itself while you manage every aspect well. We can also conclude that in the end, a restaurant with a soul will surf longer through the highs and lows of market competition.

We have witnessed many, and of them is Cafe La Pasion that has been growing amazingly with its soul attached in every corner of the room. Thus, if you love to build an eating house or a hideout that owns a soul, you can trust the work in our hands. Promise you, we won’t let you down.

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Ardent Coffee & Kitchen – Pesanggrahan, Jakarta

Letter to you later,

IOOR Studio

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IOOR Studio Bali

Cycling at the beach and blown by the ocean breeze. Breathing daily with that kind of morning routine is pleasing imagery, isn’t it? Adding a sunset afterglow before your dinner, what a dreamy life! That’s living in Bali would be like, one of the artsiest cities in Indonesia. But, more to the story, IOOR Studio has been seeing the rapid growth of the F&B business there.

Based on our market research from 2014, we found that there is a strong correlation between F&B and interior design growth in Bali. As many as hideout places like cafes and restaurants have been built, many restaurateurs have also become aware that excellent interior design is an integral part of their business—the right interior design attracts their corresponding target market.

Today, most of the F&B businesses in Bali do not only have an amazing food taste, but also a strong brand identity such as Massimo, Gusto Gelato, Motel Mexicola, Wahaha, Naughty Nuri’s, and so much more. We want to join the growth of this industry and we’ve been also preparing ourselves for 5 years. Thus, we know it’s the right time to finally establish IOOR Studio Bali on July 7th, 2019. Double the seven, double the luck.

Other than that, Bali has always been our particular dream since the beginning of IOOR Studio, where we had our first project here back in 2014. Cafe La Pasion, the Hawaiian-Mexican restaurant in Balangan, Bali, has opened our way to more stories such as X2 Bar, Hard Rock – Bikini Bar, The Bare Bottle, Borough Capsule Hotel, Flapjaks that is currently in progress, and more to come!

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The Bare Bottle – Kuta, Bali
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Cafe La Pasion – Balangan, Bali

IOOR Studio aims to make the most of every project that is trusted with us, not only the ones in Jakarta, but also in Bali. We also hope to meet more potential and international client, as we wish that we’re not only mastering the interior design of commercial space but also in the hospitality field such as hotel and resort. It’s our ultimate dream and Bali’s tourism market has already been formed well.

Bali makes us dream bigger. The ambiance of this city and the beautiful culture of its people dare us to move forward. So, yes, we can’t wait to inspire the world through interior design along with the beaches and coconut trees! Please, be expectant of our soon-to-be-done projects in Bali.

Letter to you later,

IOOR Studio

Design Has No Price Tag

Hello again, you, our faithful readers—the interior enthusiasts! We’re writing to you again and this time around we’re pretty sure that you were nodding as you read the title.

However, you still need to name your price and put it down to an invoice, and if you’re an aspiring interior designer, you’re probably confused about how to set your design fee. To that reason, we’re here to enlighten you things about pricing.

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Whom to ask? It’s obvious to an interior designer, and absolutely not to a contractor. Because a contractor tends to offer a free design fee. Things like “Build with us and get the interior design for free!” is common in their industry. Other than that, you can consult with them who perhaps have a background as an interior designer and work in this field. Seek an opinion from the professionals and don’t feel embarrassed to ask their time to discuss and toss ideas around.

How to charge the design fee? It simply depends on the client’s needs—what do they want to create? Even though we think that design is art and art can’t simply be quantified, we still can count how many hours that will be spent to extract the design. Then, we can put a price on how much you’re willing to be paid to design in that time period.

Our Creative Director once shared her experience in Dekoruma event “Interior Design Business and Its Future”. She said that an interior designer must know their cost of service since they work in a service field. If we sell a product, we can effortlessly count the raw material prices and add a margin to set the price rate we wish. This is totally unlike with service sector.

Basically, never ever give your design for free! Start with a number that makes sense, then count your cost of service that consists of time, transportation, and a cup of coffee that you may need to finish the project. Once again, know your cost of service.

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The longer your experience, the more you’ll be paid. Yet, to be an expert, it takes time and process. The portfolio you build from the day one of your uni-life until the internship and graduation day will be meaningful when you start your career as an interior freelancer or entrepreneur. Do everything with all your heart and give the most of it, hard work will never betray you.

Letter to you later,

IOOR Studio

The Bare Bottle – Kuta, Bali

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“The Bare Bottle is a relatively new player on the Bali food scene, but it has already caught the attention of Instagram with its unusual decor”, written by Harper’s BAZAAR Singapore.

After finishing its pilot project in the heart of Sanur, The Bare Bottle has just opened their new store in Kuta, Bali. Yet, it’s not a surprise since BAZAAR has echoed good things about this hideout and what we highlight is definitely the praise about its unusual decor.

Sunset, sand, and sea—where you can set your soul free. Those are three elements that mend your soul, and they are engraved on Bare Bottle’s logo. Through their name “Bare”, they simply want to deliver a message that healthy living is possible. Accordingly, they serve fresh delicacy through an open kitchen where the customers can see how they prepare the dishes.

Thereafter, we interpreted the word “Bare” to the interior design. You can see the detail as you step inside; concrete wall but barely finished, texturized wood, and an accent of half-buried bottles all over the bar. Along with that, we translated the curvy ‘B’ logo to the furniture that is crafted with soft edges.

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“Coffee First Party Later” is their tagline, which means you can have your favorite brunch & coffee in the morning and spend the night away drinking & having a good talk with your friends. If you happen to be in Kuta, it’s always a good idea to enjoy the vibes we create at The Bare Bottle and have their healthy bites, bowls, and coffee. Don’t forget to take your best shot on the swing!

Letter to you later,

IOOR Studio

Chi Li 吉利 – Kota Kasablanka, Jakarta

The new kid on the block, Chi Li, was finally unveiled in Kota Kasablanka, South Jakarta. However, they’re more than prepared to cater you since it’s managed under S2 Group, which one of their business is the renowned Seroeni Restaurant. Chi Li serves the market of Millennials with its appetizing Malay-Chinese or so-called Peranakan dishes. Do you recall Szechuan or X.O. delicacy?

吉利 (read: Chi Li), as some of you may know, means auspicious or lucky and we truly believe that name is a prayer. Therefore, we think Chi Li began their journey well with that name and undoubtedly together with the interior concept we had designed for them.

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As you step into this casual and modern eatery, you will feel the ambiance of a house terrace. We painted tropical leafage mural, from palm to monstera, as the greeneries. Along with sunlight……wait, it’s indoors and inside a mall, how could we get the natural light? Chill, with a membrane ceiling we magnify the lighting to make you feel as if you’re in your #homeyardgoals.

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What’s next? It’s a reflecting pool that can soothe your troubled mind. We installed blue-green mosaic tiles at the bar and the seating area next to it. Delightful treats and refreshment by the pool is always a fine idea to recharge yourself.

Take another step inside and you’re home, where you will feel sheltered. We put well-appointed rattan wicker as the details of the chairs and hanging bar. Rounded and tablet pattern was also applied as the accent of some furniture and decorations. With warm lighting, the ambiance becomes more casual and cozy.

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Accordingly, have you decided where to enjoy this drool-worthy cookery? The terrace, the pool, or the home? We have put this concept as the whole design, so wherever you sit, rest assured. Chi Li will surely cater your cravings of Malay-Chinese delicacy.

Letter to you later,

IOOR Studio

Tips and Tricks for Interior Design Freshmen

In every beginning, comes along a racing heart. Getting into your chosen major is not an exception. It’s the day one of everything that shapes your future career. A little flashback to that very day, these are our thoughts…

“On the first day of uni life, my heart was pounding faster than ever. Finally, the high school era is over and I can focus on the subject that I’m happy about, without an obligation to learn other things.” —Nydia Orlatta

“It was like a new milestone accomplished! I was so excited because I’ll get to meet new friends and of course, new environment. I couldn’t wait to learn many things about interior…” —Cindy Jane

Uni life is surely one that is fun if you choose your major correctly. But, fun is unequal with easy. Learning consists of something that you need to fight and price you have to pay. Maybe you will sacrifice some of your hangout time, or you probably have no time for dating. Even so, every perspiration will never be scattered in vain, because it builds a firm foundation for your future career.

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Credit: @nydiaorlatta

A sleepless night is a friend to Interior Design students, hence, health maintenance is compulsory and perseverance has to tag along. We still remember one of the first year subjects that is called Nirmana and has 9 credits. It’s an a to z about art fundamentals, where we learn and practice every design element, from point to colour. This was a critical season, an uphill battle, because if we don’t pass this subject, we can’t make it to the main major, that is Interior Design.

Yet, other than a ton of assignments, Interior Design students can also have excitement in their own way too! They also learn more about teamwork along the way. Therefore, make sure you have a group of friend that is not only fun, but they who can also work together well to achieve things best with you.

Taking it no longer, we don’t want to ruin the surprise with all the teaser above. Here, we’re writing to Interior Design freshmen some tips and tricks to embark this uni life;

  1. Where should I get the Interior Designer starter packs? Success Stationery. We advise you to visit this store before day one. The most complete store is located in Pasar Pagi Mangga Dua Jakarta, but you can also go to the nearest one to you. They have some branches in other areas and you can get the information on their website. Tap this link to see where it is! >> https://goo.gl/maps/ZMwsPLFZUx3GZ5j29
  2. You have the trusted and proper store in mind now, but you need some cash to buy the equipment, even a lot more in the near future. Saving is a set of skill that you need to learn, for the equipment is costly. Don’t be surprised at how much pennies you have to spend in each assignment, to buy drawing tools and other equipments.
  3. A ton of assignments as we uttered above, time management is the resolution. Try your best not to be a procrastinator, because this will lead you to sleepless nights.
  4. If at the end you still have to stay up late, this is the health maintenance packs you need to have in your bag: pain relief patches and herbal meds or drinks. Believe it or not, these will save the day.
  5. The long holiday before uni starts is a time for rest, yes, but take some time to practice your perspective drawing skill. You can also equip yourself by taking a few courses such as 3ds Max or Autocad.

Doing what you love to do is a fine state of mind, but becoming an Interior Designer needs perspiration and perseverance. These tips and tricks are in your pocket now, so it’s your time to prepare! Prepare not only for the day one, but the days, weeks, months, and years after until you get your degree and achieve your dream. We don’t wish you a smooth-sailing trip, but an enjoyable one!

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Credit: @isabellaibraniworks

Letter to you later,

IOOR Studio

Lifestyle Joint as the Way to Network

F&B industry in Indonesia has recently run like the wind. Its rapid growth is just as it’s seen—rise and shine new restaurants in every corner of the city! Different restaurant, different category, there were countless moments where we uttered, “Wow, another new restaurant popped up!”.

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Native Coffee Tribe | Credit: @ernesttheofilus

According to our research, there is a new category that you must spot and stop by. Yes, it’s Lifestyle Joint! This kind of space is usually managed by one Restaurateurs, but it doesn’t only consist of the food and beverage that are sold by him. Instead, he asks other brands to jump in and market their own goods together. Do you recall some places right away?

Yet, it’s not only hype in the town, or another aesthetic space. It’s a place to network! Can you picture how?

The owners can network with each other, and yes, it can be one amazing collab!

Customers, too. And this can be a beginning of so many things!

Sadly, this lifestyle hasn’t become a custom to society here. As an interior design consultant, however, we predict that Lifestyle Joint will become the next trend in the near future. Where the renting space rate is rocketing in this metropolis, Lifestyle Joint offers something new that provides both tangible and intangible advantage for the owner and customers.

Thus, if you dare to try, it’s really okay to converse with your left and right. This can be such a refreshment to our culture, eh? If the Jakarta townsider can be a little more open, this is the moment to network!

In the same manner, the concept of co-working space and communal table is actually provided for you to network, too. Have you taken advantage of that facility?

As an answer to your question of how to network, it’s as simple as going to places with Lifestyle Joint concept, where you can find many communal tables. You can start with a hello and converse casually. Then, ask their field of work, for it’s the easiest way to introduce your own business. Last, connect through social media. It doesn’t have to be Instagram, but LinkedIn, to be more professional.

Happy networking!

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Ardent Coffee | Credit: @stevensoetanto

Letter to you later,

IOOR Studio

What You Shouldn’t Present on a Project Pitching

What do we love as an interior designer? Without a doubt, project. A project gets us money and diplomatically say, it enriches our experience, broadens our creativity, and definitely adds more pages to our dear portfolio. Even better if we work on an interior of a place that is owned by renowned ‘someone’, namely our dream project.

What’s your dream project? Selah.

Let’s say that you have your own bubble of wish now, you definitely don’t just stay in bed, do you? We hope you don’t….but if you do, wake up at this very second and start planning on how to make the dream happen. That’s the first step to reach your dream: wake up.

Thereafter, the big question is: ‘HOW’, and to that end, we want to tell something that you’ve undoubtedly already guessed even from the very first sentence you read on this post—project pitching. This is the second step: find the ‘how’.

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The Bare Bottle – Bali

Finding the ‘how’ is relatively easy since it’s just a click away now, and voila, you’re now reading a blog that can help you to know more about the interior design world. However, IOOR Studio doesn’t letter to you anything like how to win a project pitching or 10 ways to pitch remarkably before the potential client. Otherwise, we want to let you know what you shouldn’t present on a project pitching.

First, don’t present the 3D of your design.

Second, don’t present the 3D of your design.

Last, don’t present the 3D of your design.

Boom! Do you get it? It’s not fair for you, dear interior designers. What you present on a project pitching should be just as far as a design concept, such as mood board. You may also tell them more about your style and show it through a portfolio or company profile.

On the side note, to the one who holds the project pitching, it’s not fair for the interior designer if you ask more than a design concept. Because, we’re not a contractor, where you can compare what they sell to you. An idea shouldn’t be measured that way.

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Cafe La Pasion – Bali

Therefore, the title of this blog should actually be “Why You Shouldn’t Join a Project Pitching”, dear interior designers. Having a dream project is one thing and you can achieve it someday with your awe-exceptional concept. But, a project pitching isn’t the best way to reach the dream, because your idea is something that’s immeasurable!

Nevertheless, if you still want to join a project pitching, never ever present the 3D of your design. We’ve told you four times, may the force be with you!

Letter to you later,

IOOR Studio

It’s an Awe-Amazing Ride, Thank You!

2018 has been an awe-amazing ride. Yes, many awesome events have happened and it drew a smile on our face from ear to ear. But aside from that, the awful ones also colour our journey. However, IOOR Studio believes that both kinds of story have contributed the same amount of what makes us today.

It started off when we held our first media gathering as we launched our sister company HOOM Living, and just like raising a one-year-old baby, it’s not easy, isn’t it? We struggled, but we have been managing it well until now. Today, HOOM Living is in the process of making one’s home in Jakarta and Bengkulu.

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Not so long after that, we renewed our logo which strengthens our brand with a strong philosophy. With the same passion—inspiring the world through interior design— we have been faithfully writing to you through our blog too, with a hope in mind to help you specifically in the interior design area.

Being covered by television, magazine, and online media nationally and internationally, we are beyond grateful for the opportunities that were given to us. Joining Indonesia’s largest interior exhibition as one of the host partners is also a precious privilege for us. We won’t ever take any of this for granted. Where along the way, surprise by surprise, we finally had a chance to work on our first hotel project in Bali!

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We also want to deliver our gratitude to our dearest clients. Thank you for the trust and great cooperation. We are looking forward to the lifelong success of your business. The equal amount of gratefulness is also written for the vendors who have helped us in building and interpreting client’s identity into the interior design well.

Nevertheless, more than everything, the biggest appreciation is addressed to our beloved IOOR Squads—the insanely creative yet teachable designers. It won’t be as fun and as thrilling without you, guys! We made it with coffee milk and crispy tofu as the source of our creativity. Happy tummy happy mind, indeed.

Now, the great and unexpected story is waiting for us. Let’s do better and fix our eyes on our vision – to have a worldwide impact in Interior Design industry, especially in South East Asia, and to be a platform for young designers to develop their passion in Interior Design.

Cheers for 2019!

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Letter to you later,

IOOR Studio

When Your Client Wants to Copy a Design

Interior design inspo, they say, often pops up from the very platform named Pinterest. There is endless kind of design which certainly ain’t a surprise. You name the genre—industrial, modern, rustic, minimalist, and many more. You can also type any keyword you want and there will be unending swipe-up time. Besides that, inspiration can also be obtained from a very cool cafe and any other space.

If you can glean varied ideas from those sources, your client too. It’s not impossible if they ask you to create the similar design. Moreover, if the place reference is the trending topic hideout place. It’s only logic if someone wants to be successful in running their business, since what most people seek nowadays is one instagrammable cafe.

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You can raise your hand in harmony or just say yes in your heart if your client ever asked you to copy a design of one place. Though we really hope there’s only a few hands in the air and a yes outcry in your heart. We do hope so, but still, no prejudice. Ever or never, the question for you is: What will you do if it happen to you, dear designers?

There is nothing new under the sun. But if there are two options before you, what would you do in creating a design concept? Imitate or Innovate? It’s an of-course-not for the first option, isn’t it?

As you know even from your college days, plagiarism isn’t something sweet. The ones who copy is they who ignore their conscience, for they don’t appreciate the author. Other than that, do you know that your client’s business has its own brand identity? No matter what your client asks you to do, if you value their brand identity, you will not just copy any design and paste it to their place.

Otherwise, if you choose to innovate, you can…

“Steal like an artist.” —Austin Kleon

You can create something new out of any inspiration. After that, you can imprint the brand identity of your client’s business to the design to strengthen and ensure the longevity of their business. This way, you value your client’s brand identity and the designer whose work you’re about to copy.

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As a designer, we should at the very least be a little idealistic, creating a design concept that is better than the references that your client hand out to you. You have to decipher the brand identity of your client’s business, so it can be the foundation of the design you will create. Don’t just say yes to any request, but open the discussion of what your client needs and wants.

Last, after the long talk with the designers, let us letter to you dearest business owner. Don’t ever close the door of your designer’s creativity. Innovate, rather than imitate. Art is indeed immeasurable, but your heart will whisper to you what is right and what is not.

It’s not a secret anymore that we are the perfect fit for you. Here, IOOR Studio is just a call away and yes “Hello, it’s us – let’s create an interior design that imprints your brand identity on it!”

Letter to you later,

IOOR Studio