Lifestyle Joint as the Way to Network

F&B industry in Indonesia has recently run like the wind. Its rapid growth is just as it’s seen—rise and shine new restaurants in every corner of the city! Different restaurant, different category, there were countless moments where we uttered, “Wow, another new restaurant popped up!”.

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Native Coffee Tribe | Credit: @ernesttheofilus

According to our research, there is a new category that you must spot and stop by. Yes, it’s Lifestyle Joint! This kind of space is usually managed by one Restaurateurs, but it doesn’t only consist of the food and beverage that are sold by him. Instead, he asks other brands to jump in and market their own goods together. Do you recall some places right away?

Yet, it’s not only hype in the town, or another aesthetic space. It’s a place to network! Can you picture how?

The owners can network with each other, and yes, it can be one amazing collab!

Customers, too. And this can be a beginning of so many things!

Sadly, this lifestyle hasn’t become a custom to society here. As an interior design consultant, however, we predict that Lifestyle Joint will become the next trend in the near future. Where the renting space rate is rocketing in this metropolis, Lifestyle Joint offers something new that provides both tangible and intangible advantage for the owner and customers.

Thus, if you dare to try, it’s really okay to converse with your left and right. This can be such a refreshment to our culture, eh? If the Jakarta townsider can be a little more open, this is the moment to network!

In the same manner, the concept of co-working space and communal table is actually provided for you to network, too. Have you taken advantage of that facility?

As an answer to your question of how to network, it’s as simple as going to places with Lifestyle Joint concept, where you can find many communal tables. You can start with a hello and converse casually. Then, ask their field of work, for it’s the easiest way to introduce your own business. Last, connect through social media. It doesn’t have to be Instagram, but LinkedIn, to be more professional.

Happy networking!

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Ardent Coffee | Credit: @stevensoetanto

Letter to you later,

IOOR Studio

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What You Shouldn’t Present on a Project Pitching

What do we love as an interior designer? Without a doubt, project. A project gets us money and diplomatically say, it enriches our experience, broadens our creativity, and definitely adds more pages to our dear portfolio. Even better if we work on an interior of a place that is owned by renowned ‘someone’, namely our dream project.

What’s your dream project? Selah.

Let’s say that you have your own bubble of wish now, you definitely don’t just stay in bed, do you? We hope you don’t….but if you do, wake up at this very second and start planning on how to make the dream happen. That’s the first step to reach your dream: wake up.

Thereafter, the big question is: ‘HOW’, and to that end, we want to tell something that you’ve undoubtedly already guessed even from the very first sentence you read on this post—project pitching. This is the second step: find the ‘how’.

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The Bare Bottle – Bali

Finding the ‘how’ is relatively easy since it’s just a click away now, and voila, you’re now reading a blog that can help you to know more about the interior design world. However, IOOR Studio doesn’t letter to you anything like how to win a project pitching or 10 ways to pitch remarkably before the potential client. Otherwise, we want to let you know what you shouldn’t present on a project pitching.

First, don’t present the 3D of your design.

Second, don’t present the 3D of your design.

Last, don’t present the 3D of your design.

Boom! Do you get it? It’s not fair for you, dear interior designers. What you present on a project pitching should be just as far as a design concept, such as mood board. You may also tell them more about your style and show it through a portfolio or company profile.

On the side note, to the one who holds the project pitching, it’s not fair for the interior designer if you ask more than a design concept. Because, we’re not a contractor, where you can compare what they sell to you. An idea shouldn’t be measured that way.

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Cafe La Pasion – Bali

Therefore, the title of this blog should actually be “Why You Shouldn’t Join a Project Pitching”, dear interior designers. Having a dream project is one thing and you can achieve it someday with your awe-exceptional concept. But, a project pitching isn’t the best way to reach the dream, because your idea is something that’s immeasurable!

Nevertheless, if you still want to join a project pitching, never ever present the 3D of your design. We’ve told you four times, may the force be with you!

Letter to you later,

IOOR Studio

It’s an Awe-Amazing Ride, Thank You!

2018 has been an awe-amazing ride. Yes, many awesome events have happened and it drew a smile on our face from ear to ear. But aside from that, the awful ones also colour our journey. However, IOOR Studio believes that both kinds of story have contributed the same amount of what makes us today.

It started off when we held our first media gathering as we launched our sister company HOOM Living, and just like raising a one-year-old baby, it’s not easy, isn’t it? We struggled, but we have been managing it well until now. Today, HOOM Living is in the process of making one’s home in Jakarta and Bengkulu.

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Not so long after that, we renewed our logo which strengthens our brand with a strong philosophy. With the same passion—inspiring the world through interior design— we have been faithfully writing to you through our blog too, with a hope in mind to help you specifically in the interior design area.

Being covered by television, magazine, and online media nationally and internationally, we are beyond grateful for the opportunities that were given to us. Joining Indonesia’s largest interior exhibition as one of the host partners is also a precious privilege for us. We won’t ever take any of this for granted. Where along the way, surprise by surprise, we finally had a chance to work on our first hotel project in Bali!

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We also want to deliver our gratitude to our dearest clients. Thank you for the trust and great cooperation. We are looking forward to the lifelong success of your business. The equal amount of gratefulness is also written for the vendors who have helped us in building and interpreting client’s identity into the interior design well.

Nevertheless, more than everything, the biggest appreciation is addressed to our beloved IOOR Squads—the insanely creative yet teachable designers. It won’t be as fun and as thrilling without you, guys! We made it with coffee milk and crispy tofu as the source of our creativity. Happy tummy happy mind, indeed.

Now, the great and unexpected story is waiting for us. Let’s do better and fix our eyes on our vision – to have a worldwide impact in Interior Design industry, especially in South East Asia, and to be a platform for young designers to develop their passion in Interior Design.

Cheers for 2019!

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Letter to you later,

IOOR Studio

When Your Client Wants to Copy a Design

Interior design inspo, they say, often pops up from the very platform named Pinterest. There is endless kind of design which certainly ain’t a surprise. You name the genre—industrial, modern, rustic, minimalist, and many more. You can also type any keyword you want and there will be unending swipe-up time. Besides that, inspiration can also be obtained from a very cool cafe and any other space.

If you can glean varied ideas from those sources, your client too. It’s not impossible if they ask you to create the similar design. Moreover, if the place reference is the trending topic hideout place. It’s only logic if someone wants to be successful in running their business, since what most people seek nowadays is one instagrammable cafe.

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You can raise your hand in harmony or just say yes in your heart if your client ever asked you to copy a design of one place. Though we really hope there’s only a few hands in the air and a yes outcry in your heart. We do hope so, but still, no prejudice. Ever or never, the question for you is: What will you do if it happen to you, dear designers?

There is nothing new under the sun. But if there are two options before you, what would you do in creating a design concept? Imitate or Innovate? It’s an of-course-not for the first option, isn’t it?

As you know even from your college days, plagiarism isn’t something sweet. The ones who copy is they who ignore their conscience, for they don’t appreciate the author. Other than that, do you know that your client’s business has its own brand identity? No matter what your client asks you to do, if you value their brand identity, you will not just copy any design and paste it to their place.

Otherwise, if you choose to innovate, you can…

“Steal like an artist.” —Austin Kleon

You can create something new out of any inspiration. After that, you can imprint the brand identity of your client’s business to the design to strengthen and ensure the longevity of their business. This way, you value your client’s brand identity and the designer whose work you’re about to copy.

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As a designer, we should at the very least be a little idealistic, creating a design concept that is better than the references that your client hand out to you. You have to decipher the brand identity of your client’s business, so it can be the foundation of the design you will create. Don’t just say yes to any request, but open the discussion of what your client needs and wants.

Last, after the long talk with the designers, let us letter to you dearest business owner. Don’t ever close the door of your designer’s creativity. Innovate, rather than imitate. Art is indeed immeasurable, but your heart will whisper to you what is right and what is not.

It’s not a secret anymore that we are the perfect fit for you. Here, IOOR Studio is just a call away and yes “Hello, it’s us – let’s create an interior design that imprints your brand identity on it!”

Letter to you later,

IOOR Studio

When In Auckland

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Pollen Cafe

Inspiration is everywhere. Is it a nod to this sentence? You just need to be present, take a glance and absorb your surrounding – don’t just stare at your phone. For an inspiration can be just a step away from your 9 to 5 desk or comfortable bed.

But… what if you’re not in your best condition? You’re tired and become idealess, where you eventually lose your ability to see anything from the rosy side. Nothing as bright. No matter how awe-inspiring the inspiration is, you’re just exceedingly exhausted.

Click “pause” to the busyness and pull over to the shore for a moment.

Does Bali paint the canvas of your weary mind? The trilogy of sun, sands, and sea that creates a sublime portrait. Yes, we bet you’re now drooling over a sunset afterglow.

How about New Zealand? Specifically Auckland – the city of sails. Its peace and serenity will effortlessly give you a quality rest. And not only that, after the sun waves “see you tomorrow”, the sky will show off its radiant and mesmerizing afterglow and your eyes can savour over it by the coast.

Yes, this very time we’re writing to you about Auckland. Let’s see their F&B business and its interior design.

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Oko Desert

Tamaki Makaurau – the Maori name for Auckland that means Tamaki with a hundred lovers. This name was devised because of the desirability the land had with its fertile ground and versatile waterways. There really is nowhere else like it, they say.

Year after year, Auckland remains world’s third best city for quality of life. The wellness of this city makes it not surprising anymore if they don’t really do much to the interior. The interior is modest and unpretentious, far from the word luxury. If somehow Auckland is on your travel bucket list, you’re not going there for the restaurant interior.

Nevertheless, what matters for them is the quality of the ingredients – this is their top priority. Almost every restaurant on the street focuses on serving one signature menu, and what they sell to the customers is only the finest one from their kitchen. This fact should be a reflection to every restaurant owner in Jakarta.

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Atomic Coffee

It’s not a secret anymore that we can be proud of the interior design development in our city – Jakarta. It proposes endless creativity and people can do interior-gazing anytime they want to. But, sometimes what is served on the table has mediocre to poor quality.

So, this is why we letter to you about Auckland. Fascinating interior design without a doubt adds a competitive advantage, but the main thing is the main thing – good quality of every list on the menu. Since you are in the F&B business, don’t overlook what you present on the dining table.

Hope this can inspire you!

Letter to you later,

IOOR Studio

What Makes an Interior Design Style Own a Longer Lifetime?

What Makes an Interior Design Style Own a Longer Lifetime?

Cosmetics? Will irritate your skin in a matter of years.

Coffee beans? Most likely go bad in months.

Cookings? Don’t you ever have it the next days.

The entirety of this world has an expiry date, and every fraction of it decays in time. It has no contrariety with interior design. If organic things become rot, commercial interior design becomes outdated. You’ve seen an interior that has passed its trend, haven’t you? The one that gets you tired to see after one or two years.

Then the big question here is: What makes an interior design style own a longer lifetime?

And why do we write about this? It’s surely because we know the answer to it. IOOR Studio—who has mastered the art of commercial—letters to you how to create a commercial interior design that can at least last up to five years. We want to share our experience in designing an interior that doesn’t get old easily.

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The past 6-year experience tells us to always learn to understand the brand identity of our client’s business in the first place. We don’t just do the design by following the vogue of now, but we decipher their identity and interpret it into the interior. How good it will be, if an interior design can enhance the brand equity of one’s business.

To the next level, it will be better if the design is intentionally created to be enjoyed by the customers for the next three to five years. For then it’s not just a mere good interior design, but a thoughtful one.

The last wrinkle from us that you absolutely need to note is to bravely create a fresh concept. It doesn’t have to be a one-in-a-million design, but at least you don’t just copy or combine the existing design. Because thanks to that, the interior design will not have its own soul. In other words, the interior design will not really speak out loud about the brand identity.

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The three wrinkles above are what we consistently do. We always try to create a design that can relate to every personal despite the craze and the vogue. We thoughtfully embed a soul to every interior design.

IOOR Studio is just one call away if you need an interior design that undoubtedly will enhance the branding of your business. Visit our website at www.ioorstudio.com to know more about us and take a look at our previous projects.

Letter to you later,

IOOR Studio

How Interior Design Fails You

How Interior Design Fails You

Perfect is a word that is so out of this world. It is a happy ever after fairy tale. A little or much, even what is superlative is defective. Moreover, there is no cure for the failure that creates imperfection, but there is surely something we can do about it.

Tell us about your flaw and we will tell you that it is okay, but on the other hand, it’s also not okay. It is okay because you are not alone, yet it is not good for you if you do nothing and let the imperfection takes the wheel.

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What about Interior design? How many times does it fail you? What kind of flaw that irritates you?

After we asked around and experienced it by ourselves, here we mail to you failures that Interior design may do every now and then.

“As I step into this cafe, the noise hurts my ears.”

This tale was told mostly by the introverts, who couldn’t help but listen to the chatter while they really need to have a good quality time with their closest ones or just by their own. Have you ever felt the likewise? When you and your friends had to speak louder to share stories, and it was an automated turn-off button to your energy.

It actually can be helped with Interior design, and it surely can, but not with a pretty one without a brain. It can be helped with the right material of the furniture, wall, and flooring that is soundproof. As for flooring, ceramic is the worst idea, instead you can use a wood parquet or carpet. While the wall that can hush down the noise is the one that has rockwool and covered by gypsum or padded wall.

To conclude it, materials that aren’t solid can be the rescue, for hard materials like metal and cement can easily ricochet the noise. No matter how pretty someone is but if they are dumb, we can’t help to raise our eyebrows, and Interior design is the same.

“It’s not that instagrammable. Where is the photo spot?”

It was decades ago when people only came to an eating place for a good food. Now the new chapter is unveiled, and it’s not a secret anymore that an insta-worthy place is what they’re looking for. At least, there’s one instagrammable spot that also whispers out loud about the identity of your business. In short, you must be relevant and love changes.

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The folks have sounded what’s on their mind, and we definitely see that as failures too. We know it so well because in this half-decade journey, truth be told, we have also sailed and dodged some other failures, such as communication issue and imprecise measurement.

Before everything starts, we must have the client tell us their budget. According to those numbers, we do the design and the material selection. But, there’s a time when the budget of our client is bigger than what they have previously stated. It happened in the middle of the project and because of that we have to redo a few things, which eventually delayed the whole project. As you know, IOOR Studio values our time highly as much as we appreciate yours.

The failure of Interior design can irritate your eyes too, hence colour and lighting are important matters here. Vibrant colours indeed kindle up one place, but having them painted all over the room isn’t a good idea. You need to find another hue that complements and makes it more pleasing to the eyes.

On the other side, you have to take lighting seriously. Not every Interior design consultant understand how it really matters, i.e. CRI 90, it’s a catastrophe if you use that lighting for a coffee shop or restaurant. It’s a shame if the lighting ruins the Interior and materials that were well and thoughtfully designed and selected.

Nothing is perfect for sure and there is no ultimate cure for a failure, but again you can do something about it. You can hire IOOR Studio who is able to help you avoid the mistakes. Because we understand and master the art of it. We know that a good Interior design is the one that pleases every sense of a man—sight, sound, smell, taste, and touch.

Letter to you later,

IOOR Studio