Flapjaks: Reimagined

An array of sweet and savory pancakes and waffles, a multitude of flavors of low-fat home-made gelato made to perfection, that’s how society knows Flapjaks all these years. They have been serving people with the unwavering delectable recipe since a decade ago, have you become one of their loyal lovers? This pioneer house of home-made […]

The Hardest Layout

We have faith that the harder the problem, the better the outcome. Interior design is always about giving a solution to every complication that happens in the project site, it’s an art of problem-solving. As we have narrated about Seroeni on the last blog, thus far, it has the hardest layout. The first encounter with […]

How the Front of the House Leaves a Long-lasting Impression to Your Customers

“Understanding how the front of the house operates is important to the overall success of any restaurant,” Lorri Mealey once wrote an article about it and we share the same faith with her. What does the term “front of the house” mean? Let’s first untangle that here. It’s simply everything that your customers will see, […]

Warm, Transitional, and Enchanting Ambiance at Seroeni, Gandaria City

One day someone asked us via the interactive question sticker that we posted on Instagram, he questioned, “Since day one, what is the most meaningful experience that IOOR Studio had encountered?”. Producing a great interior design for our clients can be the answer to this question, yet if we trace back our memoir, the most […]

Design Has No Price Tag

Hello again, you, our faithful readers—the interior enthusiasts! We’re writing to you again and this time around we’re pretty sure that you were nodding as you read the title. However, you still need to name your price and put it down to an invoice, and if you’re an aspiring interior designer, you’re probably confused about […]

Chi Li 吉利 – Kota Kasablanka, Jakarta

The new kid on the block, Chi Li, was finally unveiled in Kota Kasablanka, South Jakarta. However, they’re more than prepared to cater you since it’s managed under S2 Group, which one of their business is the renowned Seroeni Restaurant. Chi Li serves the market of Millennials with its appetizing Malay-Chinese or so-called Peranakan dishes. […]

Lifestyle Joint as the Way to Network

F&B industry in Indonesia has recently run like the wind. Its rapid growth is just as it’s seen—rise and shine new restaurants in every corner of the city! Different restaurant, different category, there were countless moments where we uttered, “Wow, another new restaurant popped up!”. According to our research, there is a new category that […]

When Your Client Wants to Copy a Design

Interior design inspo, they say, often pops up from the very platform named Pinterest. There is endless kind of design which certainly ain’t a surprise. You name the genre—industrial, modern, rustic, minimalist, and many more. You can also type any keyword you want and there will be unending swipe-up time. Besides that, inspiration can also […]