Interior Design Industry After the Pandemic — the New Normal

It has been almost three months and we are still counting… All of us have been adapting to this new normal since this is the “first” for everyone. Not only trying to survive, but we keep making initiatives, and a lot of strategy changes. It has drained our energy so much if we’re being honest […]

Kaya Rempah: Traditional Market Concept

Makassar and its awe-wonderful charm unexpectedly present to the sightseer endless goodness. The culture, the people, and the culinary hold that little space in the heart of many. You can travel for coffee or probably an ancient historic wanderlust. As long as you can beat the heat, Makassar will not find it hard to amuse […]

Flapjaks: Reimagined

An array of sweet and savory pancakes and waffles, a multitude of flavors of low-fat home-made gelato made to perfection, that’s how society knows Flapjaks all these years. They have been serving people with the unwavering delectable recipe since a decade ago, have you become one of their loyal lovers? This pioneer house of home-made […]

The Hardest Layout

We have faith that the harder the problem, the better the outcome. Interior design is always about giving a solution to every complication that happens in the project site, it’s an art of problem-solving. As we have narrated about Seroeni on the last blog, thus far, it has the hardest layout. The first encounter with […]

How the Front of the House Leaves a Long-lasting Impression to Your Customers

“Understanding how the front of the house operates is important to the overall success of any restaurant,” Lorri Mealey once wrote an article about it and we share the same faith with her. What does the term “front of the house” mean? Let’s first untangle that here. It’s simply everything that your customers will see, […]

Warm, Transitional, and Enchanting Ambiance at Seroeni, Gandaria City

One day someone asked us via the interactive question sticker that we posted on Instagram, he questioned, “Since day one, what is the most meaningful experience that IOOR Studio had encountered?”. Producing a great interior design for our clients can be the answer to this question, yet if we trace back our memoir, the most […]

A Restaurant Without a Soul

We’ve been echoing about imprinting a soul in interior design and promised to letter you through our blog. So, here we write to you our thoughts about it! But first, let’s find out the definition of a soul. Soul (n); \ ˈsōl  \; the immaterial essence, animating principle, or actuating cause of an individual life. […]

Chi Li 吉利 – Kota Kasablanka, Jakarta

The new kid on the block, Chi Li, was finally unveiled in Kota Kasablanka, South Jakarta. However, they’re more than prepared to cater you since it’s managed under S2 Group, which one of their business is the renowned Seroeni Restaurant. Chi Li serves the market of Millennials with its appetizing Malay-Chinese or so-called Peranakan dishes. […]