Lifestyle Joint as the Way to Network

F&B industry in Indonesia has recently run like the wind. Its rapid growth is just as it’s seen—rise and shine new restaurants in every corner of the city! Different restaurant, different category, there were countless moments where we uttered, “Wow, another new restaurant popped up!”.

Screen Shot 2019-03-25 at 12.47.03
Native Coffee Tribe | Credit: @ernesttheofilus

According to our research, there is a new category that you must spot and stop by. Yes, it’s Lifestyle Joint! This kind of space is usually managed by one Restaurateurs, but it doesn’t only consist of the food and beverage that are sold by him. Instead, he asks other brands to jump in and market their own goods together. Do you recall some places right away?

Yet, it’s not only hype in the town, or another aesthetic space. It’s a place to network! Can you picture how?

The owners can network with each other, and yes, it can be one amazing collab!

Customers, too. And this can be a beginning of so many things!

Sadly, this lifestyle hasn’t become a custom to society here. As an interior design consultant, however, we predict that Lifestyle Joint will become the next trend in the near future. Where the renting space rate is rocketing in this metropolis, Lifestyle Joint offers something new that provides both tangible and intangible advantage for the owner and customers.

Thus, if you dare to try, it’s really okay to converse with your left and right. This can be such a refreshment to our culture, eh? If the Jakarta townsider can be a little more open, this is the moment to network!

In the same manner, the concept of co-working space and communal table is actually provided for you to network, too. Have you taken advantage of that facility?

As an answer to your question of how to network, it’s as simple as going to places with Lifestyle Joint concept, where you can find many communal tables. You can start with a hello and converse casually. Then, ask their field of work, for it’s the easiest way to introduce your own business. Last, connect through social media. It doesn’t have to be Instagram, but LinkedIn, to be more professional.

Happy networking!

Screen Shot 2019-03-25 at 12.52.29
Ardent Coffee | Credit: @stevensoetanto

Letter to you later,

IOOR Studio

Advertisements

What You Shouldn’t Present on a Project Pitching

What do we love as an interior designer? Without a doubt, project. A project gets us money and diplomatically say, it enriches our experience, broadens our creativity, and definitely adds more pages to our dear portfolio. Even better if we work on an interior of a place that is owned by renowned ‘someone’, namely our dream project.

What’s your dream project? Selah.

Let’s say that you have your own bubble of wish now, you definitely don’t just stay in bed, do you? We hope you don’t….but if you do, wake up at this very second and start planning on how to make the dream happen. That’s the first step to reach your dream: wake up.

Thereafter, the big question is: ‘HOW’, and to that end, we want to tell something that you’ve undoubtedly already guessed even from the very first sentence you read on this post—project pitching. This is the second step: find the ‘how’.

DSC09101 (1)
The Bare Bottle – Bali

Finding the ‘how’ is relatively easy since it’s just a click away now, and voila, you’re now reading a blog that can help you to know more about the interior design world. However, IOOR Studio doesn’t letter to you anything like how to win a project pitching or 10 ways to pitch remarkably before the potential client. Otherwise, we want to let you know what you shouldn’t present on a project pitching.

First, don’t present the 3D of your design.

Second, don’t present the 3D of your design.

Last, don’t present the 3D of your design.

Boom! Do you get it? It’s not fair for you, dear interior designers. What you present on a project pitching should be just as far as a design concept, such as mood board. You may also tell them more about your style and show it through a portfolio or company profile.

On the side note, to the one who holds the project pitching, it’s not fair for the interior designer if you ask more than a design concept. Because, we’re not a contractor, where you can compare what they sell to you. An idea shouldn’t be measured that way.

DSC08882 (1)
Cafe La Pasion – Bali

Therefore, the title of this blog should actually be “Why You Shouldn’t Join a Project Pitching”, dear interior designers. Having a dream project is one thing and you can achieve it someday with your awe-exceptional concept. But, a project pitching isn’t the best way to reach the dream, because your idea is something that’s immeasurable!

Nevertheless, if you still want to join a project pitching, never ever present the 3D of your design. We’ve told you four times, may the force be with you!

Letter to you later,

IOOR Studio

It’s an Awe-Amazing Ride, Thank You!

2018 has been an awe-amazing ride. Yes, many awesome events have happened and it drew a smile on our face from ear to ear. But aside from that, the awful ones also colour our journey. However, IOOR Studio believes that both kinds of story have contributed the same amount of what makes us today.

It started off when we held our first media gathering as we launched our sister company HOOM Living, and just like raising a one-year-old baby, it’s not easy, isn’t it? We struggled, but we have been managing it well until now. Today, HOOM Living is in the process of making one’s home in Jakarta and Bengkulu.

IMG_4961

Not so long after that, we renewed our logo which strengthens our brand with a strong philosophy. With the same passion—inspiring the world through interior design— we have been faithfully writing to you through our blog too, with a hope in mind to help you specifically in the interior design area.

Being covered by television, magazine, and online media nationally and internationally, we are beyond grateful for the opportunities that were given to us. Joining Indonesia’s largest interior exhibition as one of the host partners is also a precious privilege for us. We won’t ever take any of this for granted. Where along the way, surprise by surprise, we finally had a chance to work on our first hotel project in Bali!

IMG_4957

We also want to deliver our gratitude to our dearest clients. Thank you for the trust and great cooperation. We are looking forward to the lifelong success of your business. The equal amount of gratefulness is also written for the vendors who have helped us in building and interpreting client’s identity into the interior design well.

Nevertheless, more than everything, the biggest appreciation is addressed to our beloved IOOR Squads—the insanely creative yet teachable designers. It won’t be as fun and as thrilling without you, guys! We made it with coffee milk and crispy tofu as the source of our creativity. Happy tummy happy mind, indeed.

Now, the great and unexpected story is waiting for us. Let’s do better and fix our eyes on our vision – to have a worldwide impact in Interior Design industry, especially in South East Asia, and to be a platform for young designers to develop their passion in Interior Design.

Cheers for 2019!

IMG_4955

Letter to you later,

IOOR Studio

When In Auckland

Screen Shot 2018-10-11 at 14.38.35
Pollen Cafe

Inspiration is everywhere. Is it a nod to this sentence? You just need to be present, take a glance and absorb your surrounding – don’t just stare at your phone. For an inspiration can be just a step away from your 9 to 5 desk or comfortable bed.

But… what if you’re not in your best condition? You’re tired and become idealess, where you eventually lose your ability to see anything from the rosy side. Nothing as bright. No matter how awe-inspiring the inspiration is, you’re just exceedingly exhausted.

Click “pause” to the busyness and pull over to the shore for a moment.

Does Bali paint the canvas of your weary mind? The trilogy of sun, sands, and sea that creates a sublime portrait. Yes, we bet you’re now drooling over a sunset afterglow.

How about New Zealand? Specifically Auckland – the city of sails. Its peace and serenity will effortlessly give you a quality rest. And not only that, after the sun waves “see you tomorrow”, the sky will show off its radiant and mesmerizing afterglow and your eyes can savour over it by the coast.

Yes, this very time we’re writing to you about Auckland. Let’s see their F&B business and its interior design.

Screen Shot 2018-10-11 at 14.38.48
Oko Desert

Tamaki Makaurau – the Maori name for Auckland that means Tamaki with a hundred lovers. This name was devised because of the desirability the land had with its fertile ground and versatile waterways. There really is nowhere else like it, they say.

Year after year, Auckland remains world’s third best city for quality of life. The wellness of this city makes it not surprising anymore if they don’t really do much to the interior. The interior is modest and unpretentious, far from the word luxury. If somehow Auckland is on your travel bucket list, you’re not going there for the restaurant interior.

Nevertheless, what matters for them is the quality of the ingredients – this is their top priority. Almost every restaurant on the street focuses on serving one signature menu, and what they sell to the customers is only the finest one from their kitchen. This fact should be a reflection to every restaurant owner in Jakarta.

Screen Shot 2018-10-11 at 14.38.59
Atomic Coffee

It’s not a secret anymore that we can be proud of the interior design development in our city – Jakarta. It proposes endless creativity and people can do interior-gazing anytime they want to. But, sometimes what is served on the table has mediocre to poor quality.

So, this is why we letter to you about Auckland. Fascinating interior design without a doubt adds a competitive advantage, but the main thing is the main thing – good quality of every list on the menu. Since you are in the F&B business, don’t overlook what you present on the dining table.

Hope this can inspire you!

Letter to you later,

IOOR Studio

Integrated Interior Design

Integrated Interior Design

What visits your mind if the words Interior design pop before you? It may be walls, floors, decorations, that is aesthetic, instagrammable, and so forth. A good Interior design may be the one that is pleasing to our eyes—one that is mesmerizing and leave us a memorable memoir.

I bet it’s a nod to this rationale.

Nevertheless, may IOOR Studio propose you a prose that we hold dear?

“A good Interior design is one that is well-integrated.”

Kyouchii
Kyouchii, Makassar

What we want to emphasize here is every part of Interior design is integral. They need to be integrated, for every piece of it completes one another. Marketing communication isn’t the only matter that must be integrated, Interior design goes the same.

Here are the wrinkle of ours about Integrated Interior Design.

Interpret the identity into Interior design

A brand has an identity that is captured on its logo and a philosophy that is excerpted from the mind of its author. One and the other brand isn’t identical, they have their own brand story. Beside the wants and the needs of our client, we have to interpret their brand identity into the design we create.

Budget of the client

Our clients may have endless coins inside their pocket, but they must have their own budget. Therefore, we can’t just design an exceptional Interior, we also have to match their budget and be extra mindful to spend every cent of it.

To the details

We have mentioned earlier about brand identity. To create a whole Interior design, every part has to be integrated, therefore we have to imprint the identity into the details—lighting, decoration, furniture, walls, floors, ceilings, et cetera.

Build it right

Every contractor has their own finesse. If you want to build a commercial space, then you need to find the one who is experienced in building one. You need to find the right contractor that is able to build your design and understand every notion of the details. Colliding with the one isn’t a kismet, but a journey of trust.

To be aesthetic and instagrammable is cool, but an exceptional one stays at the back of people’s mind. Integrating every integral part of Interior design helps you to be one. From the brand identity, to the detail of the design, and building it right, you have to sail across the journey.

Yes, integrated Interior design it is.

Panbakers
Panbakers, Makassar

Letter to you later,

IOOR Studio

 

How to Master The Art of Interior Design

How to Master The Art of Interior Design

Stealing the lyrics from the legend Rick Price, only heaven knows……what five years can do. No one grasps the idea of how the universe will unfold. Though one tries to be a psychic, saying that five is a number of peace and harmony, let us tune out the noise and skip the fairyland. In fact, IOOR Studio has turned 5, and be what it is now.

Life is indeed like a book, and each page holds a story. The next paragraph is unknown unless we write more. And in order to know what life has for us, we keep choosing between two, left or right, move ahead or stop. So let us tell you the tale of IOOR Studio, how it has waltzed through thin ice and colorful popping confetti.

ioor3

It began in the mid of 2011, the triad founder of IOOR Studio, Nydia, Jane, and Robert, nine-to-five as an interior designer in a different company right after they graduated. They had walked their own path for almost two years, but at some point, Nydia asked Jane and Robert to sail the Interior Design world together and inspire the world through itーwhich later becomes the vision of IOOR Studio.

Sailing to the same harbor, they built IOOR Studio at the end of 2012 and started designing one’s home. Nydia said, “Entrepreneurs who haven’t labored in a garage can’t call themselves as an entrepreneur”. Yes, they spent the first year of their journey in a 3×3 meter room. Revisit the memory, everyday they started and ended the day by carrying a coffee table to the room and returned it back afterward. At that coffee table, their masterpieces of work were created.

Approximately two years were spent in a search of their identity. They got a lot of offers to design commercial spaces, and worked on it together until IOOR Studio has its own design team and able to do more and bigger projects. Later, IOOR Studio also crossed path with press media and couples of their work were covered in prestigious magazines and broadcasted in many TV programs.

ioor2

Today, 10.000 hours has passed and IOOR Studio has mastered the art of Interior Design, especially in a matter of commercial space. But in the middle of it, they feel like something is missing. They used to design one’s home, but as they excelled in commercial design, they missed that home is the start of everything.

Inspiration should start at home, doesn’t home supposed to be the source of it? Like a lamp that is electrified to kindle up the room, one must be inspired for him to seize the day. Therefore, after five years of the voyage, they established HOOM Living. So that they can build a high-quality urban society, that is inspired everyday, through Interior Design.

ioor1

We never knew what another five years will do to us, but we decide to keep counting. 10,000 hours have made us a professional, this might be a point, but there’s something beyond lies behind. Inspiration, the word that will always be an “I do” in everything we do. From the beginning of the story, it’s never about us, nor we’ve ever dreamt to be the first. We just faithfully learn to be better, to inspire the world with what we do. We started from a scratch, and we make it. So it’s not a wishful thinking for you, to start dreaming a dream that you dreamt again.

Ardent Coffee & Kitchen: A Cure for Your Hangry State of Mind

Hey folks, oh yes you, who aren’t 80% of water but coffee, and you who fall head over heels to the smell of freshly brewed coffee. Do you remember the bitter excitement of Ardent Archipelago that we’ve previously written to you? It is now perfectly ready to capture more happiness in a cup, specifically to satisfy the coffeegasm of Western populace who live near Pesanggrahan.

6This two-story coffee hideout won’t be the one you expected to be, the mural walls or the wooden table topped with baby’s breath, nope. It’s a synthesis of glasshouse, Japanese, and exceptional coffee. Japanese fusion eats and bites are thoughtfully served for you who come with a hangry state of mind. As well as getting your daily caffeine fix here, you are also able to learn about your favorite little bean at the coffee academy upstairs.

Glasshouse is used to be an exterior thingy, yet we twist it as the interior concept. Covered with black frames, greenies will do their duty to liven up the place. While colors such as broken white and cream will paint the walls to show the simplicity that makes you feel as if you’re at home. A combination of all these colors hopefully will bring both bright and refreshed tones as you walk in.

Japanese interior was captured through light furniture and a drop of Hinoki wood color. Ardent’s logo is also brewtifully imprinted in some of the furniture, such as top table and table legs, which are manufactured by our sister company, The Toop Table. As you step closer to the bar, you will also find their logo that is installed on its back panel. And for the floor plan, terrazzo pattern granite is applied to complete the modern contemporary look. Their identity is glued to every corner of the space.

Could you picture in mind how Ardent turns to be? Either yes or no, it’s always a good option to visit this place. Drink a potion made from magic beans that will bring you back to life, survive the day and face the morning people. May a cup of coffee from Ardent kicks in before the reality does.

(Pictures courtesy of Ardent Kitchen and Coffee, Foodlover BSD, and IOOR Studio)

© Copyright IOOR Studio 2017